The Cowboy Channel

The Cowboy Channel - Home of NFR. Watch RODEO is the official way to stream 500+ performances of the RODEO SEASON including Wrangler NFR, Texas Tour, Cheyenne and more on any supported streaming device, tablet or phone. Start Watching!


5th -14th December, 2024

Thomas & Mack Center, Las Vegas







The Cowboy Channel LIVE
LIVE On Demand

Live Events, Highlights
NFR Originals & Programs





500+ performances LIVE 10-Day NFR*  
The Cowboy Channel LIVE RFD-TV  
LIVE 24/7 All Highlight  
Options  NFR LIVE 24/7

Live Events, Highlights
NFR Originals & Programs

Get The Cowboy Channel FREE





The Cowboy Channel LIVE
LIVE On Demand

Live Events, Highlights
NFR Originals & Programs

The Cowboy Channel: LIVE EVENTS

All performances will be covered by The Cowboy Channel live and simulcast on RFD-TV. Stream Pro Rodeo (NFR, Texas Tour, 100 Rodeos in 100 Days), Western Sports, Shows and more.

The Cowboy Channel: NFR 2024 LIVE

Watch 10* Days NFR live stream on The Cowboy Channel LIVE in HD & On Demand. Get Rodeo Season Pass, Highlights, TV Shows & Interviews, News & more.

The Cowboy Channel: TONIGHT LIVE

Get the Cowboy Channel Plus app and get access to multiple live streams of all the major PRCA rodeos, up to date scoring, stats, TV shows, highlights, athlete bios, the latest rodeo news.


Unlimited Access to All Rodeo events (Including NFR 2024 Performances, highlights, TV Shows & Interviews), The Cowboy Channel & RFD-TV including 300+ Sports, News, Drama & Documentary Channels from around the Globe

Watch The Cowboy Channel LIVE!

The Cowboy Channel is the only way to stream the Wrangler NFR. Watch The Cowboy Channel Live Stream, TV Shows, Events. Never miss a rodeo with The Cowboy Channel. Stream live every single rodeo. Watch your favorite rodeo event online and LIVE stream the 2024 Wrangler National Finals Rodeo Original Programming & Highlights. Plus over 500 performances of 2024 Season & hundreds of hours of your favorite The Cowboy Channel and Cowboy Channel Plus.




Watch 500+ performances live including NFR 2024 on up to 5 devices at the same time!


Watch NFR 2024 + Full Rodeo Season live, wherever and whenever you want!


The Cowboy Channel is the most popular western cowboy channel. It covers various western sports genres, including ProRodeo, bull riding, roping, reining, barrel racing, and western fashion and music. From 2020, the Cowboy Channel started broadcasting major events like the PRCA’s National Finals Rodeo.

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The only way for a monthly subscription to watch the NFR is to purchase the 2024 NFR PRO and ESSENTIAL membership. For PRO membership use coupon code “SAVE20” and get instant 20% Discount.

Yes, as well as desktop / laptop streaming you can watch the Cowboy Channel on your smartphone. We provide a separate iOS stream which can be viewing through Safari Browser easily. No need to install an app! If you have an Android smartphone, our streams are compatible for that too.

Yes, The Cowboy Channel video streaming is available inside and outside of the United States. You need not any VPN to stream The Cowboy Channel.

Yes, our streams are equipped with the latest technology such as- chrome cast enabled. So if you have a smart tv, you can simply connect using Chromecast and enjoy the stream directly to your TV.

Depending on the kind of plan you have, you can stream video on one device at a time. You can also set up as many as you need with extra payment. if you want to add extra screen please contact with support team.

Yes, you can cancel anytime. Contact to our support team.

Contact to our support team.

About The Cowboy Channel

The Cowboy Channel is a cable TV channel owned by the Rural Media Group that focuses on Western sports and rodeo events. It was launched in 1979 as the National Christian Network and was later renamed a few times. The Cowboy Channel has signed a multi-year agreement with the Professional Rodeo Cowboys Association and streams major events from their service, so you can watch the National Finals Rodeo on the Cowboy Channel. Most of the shows that stream on the Cowboy Channel come from RFD TV.

The Cowboy Channel Programming

The Cowboy Channel airs a lot of non-sports programming that comes from RFD-TV’s library. This programming includes shows about ranching and rodeo (which is why the Cowboy Channel doesn’t carry RFD-TV’s music, agribusiness or news programming). Like RFD-TV, the Cowboy Channel also airs televangelism programming on Sunday mornings.

Current programming

  • Wild Spayed Filly Futurity
  • Best of America By Horseback
  • Your Life Redefined
  • Honky Tonk Ranch
  • Little Britches Rodeo
  • Out There with Baxter Black
  • PRCA Rodeo
  • RanchHer
  • Red Steagall is Somewhere West of Wall Street
  • Ride Smart
  • The American Rancher
  • The Cowboys’ Kitchen
  • Western Sports Roundup
  • Western Trading Post
  • Chris Cox Horsemanship
  • Cinch High School Rodeo Tour
  • Cowboy Country TV
  • Debbe Dunning’s Dude Ranch Roundup
  • Gentle Giants

How to Watch The Cowboy Channel Live Stream Without Cable

You can easily watch the Cowboy Channel live stream without cable through digital TV streaming services such as Sling TV and Direct TV. It is more convenient for viewers outside of America to watch their favourite sports shows on the Cowboy Channel without cable. This method has the advantage of being able to watch on the go and for free since most digital TV streaming services offer free trials.

Can I watch The Cowboy Channel on Sling TV?

Yes, Sling TV offers the Cowboy Channel as part of their Sling Orange Heartland Extra package for $41 per month. All Sling TV subscribers can record up to 50 hours of content to their cloud DVR, which can be upgraded to 200 hours for an additional $5 per month. Up to 1 user can stream the Cowboy Channel on Sling TV at the same time.

Sling TV offers a great way to watch Cowboy Channel without having to miss a single episode. With their 50-hour Cloud DVR, you can record all your favorite shows and watch them at your convenience. You can even upgrade to 200 hours for just $5 a month. And best of all, up to 1 users can stream Cowboy Channel on Sling TV at the same time.

In terms of compatibility, Sling TV supports a wide range of devices including Amazon Fire TV, Apple TV, Google Chromecast, Roku, Android TV, iPhone/iPad, Android Phone/Tablet, Mac, Windows, Xbox, LG Smart TV, Samsung Smart TV, Sony Smart TV, and VIZIO Smart TV. Unfortunately, Sling TV is not available to stream on PlayStation and Nintendo at this time.

Can I watch Cowboy Channel on DIRECTV STREAM?

No, DIRECTV STREAM does not include Cowboy Channel in their streaming service. However, they do offer 65 channels as part of their plan.

DIRECTV STREAM is compatible with a wide range of devices for streaming, including Amazon Fire TV, Apple TV, Google Chromecast, Roku, Android TV, iPhone/iPad, Android Phone/Tablet, Mac, Windows, LG Smart TV, Samsung Smart TV, Sony Smart TV, and VIZIO Smart TV. Unfortunately, DIRECTV STREAM is not available to stream on PlayStation, Xbox, and Nintendo consoles.

How can I watch The Cowboy Channel?

If you want to watch the Cowboy Channel and its shows, you can do so by downloading the Cowboy Channel Plus app. If you have a subscription to Sling TV, you can also use that app to watch the Cowboy Channel.

Can I watch the Cowboy Channel free?

If you’re a fan of the Cowboy Channel, you can get it as part of your Sling TV subscription. Just add the Cowboy Channel Plus app to your package and you’ll be able to watch all your favorite shows and movies at $9.99 per month or $99.99 per year.

How much is the Cowboy Channel Plus?

The Cowboy Channel offers two different subscription plans for its viewers:

  • A monthly subscription of $9.99; or
  • An annual subscription of $99.99.

The Cowboy Channel Shows

The Cowboy Channel is the only network that provides comprehensive coverage of rodeo and Western sports, as well as content related to the Western lifestyle. When live events aren’t being aired, The Cowboy Channel airs series from its sister-channel RFD-TV that focus on topics like equine, ranching, and rodeo. However, it doesn’t show any news, agribusiness, or music content.

There are also, of course, classic cowboy shows like The Roy Rogers Show and The Lone Ranger. Like RFD-TV, it also airs early morning/ Sunday televangelism. Some of the programs you can find on the website include:

Debbe Dunning’s Dude Ranch Round-Up: Debbe Dunning, best known for playing Heidi the “Tool Time” girl on Home Improvement, is an avid traveler who loves to visit dude ranches all over the United States.

Gentle Giants: Equestrian champions Pam Minick and Kadee Coffman showcase the beauty and strength of draft horses across America with breeds such as Clydesdales and Belgians. These gentle giants are known for their calm demeanor and willingness to work, making them a popular choice for many riders. Whether you’re looking for a hiking buddy or a loyal workhorse, a draft horse is the perfect companion.

ProRodeo Tonight: Described as the SportsCenter of rodeo.

RanchHer: Series spotlighting the personal and professional lives of women in ranching.

Western Sports Roundup: Steven Kenyon, Amy Wilson, and Janie Johnson bring you the latest news in Western sports. You’ll hear results recaps, interviews, live clips, and detailed analysis of barrel racing, cutting, reining, team roping and more. Plus, you’ll get announcements on upcoming events. Tune in weekday evenings (simulcast on Rural Radio 147).